It's All About the Lighting (Variety Helps Too)
In the retail business, it’s all about presenting your goods to look as enticing as possible. Quality jewelry is gorgeous in and of itself, and doesn’t need much help to sell. However, there are a few simple tricks that can make silver jewelry look even shinier and more attractive.
The Display
There are plenty of beautiful display options for silver jewelry, and which one you choose will depend on the overall look of your store and the image you are aiming for. Overall, displays in darker colors tend to enhance and accentuate the lovely brightness of silver and cubic zirconia. The contrast will make your pieces truly stand out against the deep color of the display. For an equally elegant, but less dramatic look, white works just as well. A white display gives off a clean and luxurious impression. Most displays are made from velvet or felt, but if you are working with a limited budget, you can exchange them for quality cloth.
The Variety
Don’t allow yourself to be seduced by trends. While it is always good to keep up with them, you should still stock a wide variety of styles. A lot of customers, for instance, choose classic, timeless pieces. Jewelry is a matter of personal style and many customers see it as an expression of who they are. Every client is a different story, and you never know what they will choose. It is, therefore, best to keep multiple styles on display. Of course, showing variety also provides excellent upsell opportunities. After all, who can resist a gorgeous matching set?
Lighting
If you were to make only one investment, it should be in premium lighting. Lights play a key role in jewelry sales. It bounces off the pieces, enhancing them. Silver shines brighter, stones sparkle enticingly, cubic zirconia fragments the light into gorgeous rainbow colors. Keeping your pieces polished and illuminating them with bright lights will make them look truly irresistible.
